Bloomtools Latest News

11
July 2018

Big Changes From Google Maps

Posted by Tracey Voyce
Big Changes From Google Maps
Google Maps API Changes To A Pay-As-You-Go Format Google has recently announced a significant change to their Google Maps API facility. This service will now be formatted on a pay-as-you-go basis and will be known as the Google Maps Platform. An API is a tool that is used by web developers, to link to a web service behind the scenes of your website. We use this Google Maps facility primarily on your Contact Us page. When this page loads, the API "calls" Google and in respons...
Posted in: Updates News Google Applications   Comments
29
May 2018

The biggest trends impacting Organic SEO in 2018

Posted by Tracey Voyce
The biggest trends impacting Organic SEO in 2018
When it comes to operating a website, you should constantly be searching for the most efficient ways to improve your organic ranking online. Here are six SEO trends you should be keeping in mind when sprucing your website in 2018. *Organic SEO:  is the phrase used to describe a natural placement within the free listings of Google search results. Quality beats quantity when it comes to creating content Gone are the days of writing short generic blogs. These days, people wan...
Posted in: News Internet Marketing   Comments
1
May 2018

How is Voice Search changing the way we optimise websites

Posted by Tracey Voyce
How is Voice Search changing the way we optimise websites
If you're a parent, Google Home or Alexa has possibly made managing your family a little easier, from updating school shopping lists for your kids to finding corny jokes to entertain said kids while you shop. If you're a kid, Google Home or Alexa will entertain you with the music of your choice vs what Mum and Dad like, or fun quizzes to test you and your friends. If you're a digital marketer or advertiser, Alexa or Google Home has probably made life a little more complicated....
Posted in: News Website Design   Comments
25
April 2018

The Cardinal Rule for a Website

Posted by Tracey Voyce
The Cardinal Rule for a Website
If you own a business, you will already know that a website is the most vital tool when it comes to attracting and retaining customers. While people often know the importance of having a website, many still fail to recognise the most important element when it comes to creating a 'brilliant' website that generates traffic and inquiries. Content Is King - Ask Google Google holds content in the highest regard when it ranks your website online even higher than your site'...
Posted in: Website Design Internet Marketing   Comments
23
January 2018

Email Marketing: The results outweigh the myths

Posted by Tracey Voyce
Email Marketing: The results outweigh the myths
There are a few classic misconceptions when it comes to e-mail marketing. Business owners often shy away from sending out promotional emails, for fear that their clients are already bombarded and won't read anything else. In fact, there is a lot of research that shows that a company which touches base with its clients at least once every 90 days strengthens their business relationship and increases their sales. Here are the three common myths of email marketing, why th...
Posted in: Email Marketing Lead Generation   Comments