Bloomtools Latest News

10
May 2018

SEO Tips: Your Guide to Meta Descriptions

Posted by Tracey Voyce
SEO Tips: Your Guide to Meta Descriptions
Meta descriptions are an important search engine optimisation faucet that most people aren't entirely sure how to use. But that's ok! We've put together the important information you need to know, such as; what they are, why they are extremely important and how to write them. This will help you understand exactly what you need to do in order to get the most out of your meta descriptions. What are meta descriptions? A meta description is a descriptive text (up to 320 cha...
Posted in: Internet Marketing   Comments
1
May 2018

How is Voice Search changing the way we optimise websites

Posted by Tracey Voyce
How is Voice Search changing the way we optimise websites
If you're a parent, Google Home or Alexa has possibly made managing your family a little easier, from updating school shopping lists for your kids to finding corny jokes to entertain said kids while you shop. If you're a kid, Google Home or Alexa will entertain you with the music of your choice vs what Mum and Dad like, or fun quizzes to test you and your friends. If you're a digital marketer or advertiser, Alexa or Google Home has probably made life a little more complicated....
Posted in: News Website Design   Comments
25
April 2018

The Cardinal Rule for a Website

Posted by Tracey Voyce
The Cardinal Rule for a Website
If you own a business, you will already know that a website is the most vital tool when it comes to attracting and retaining customers. While people often know the importance of having a website, many still fail to recognise the most important element when it comes to creating a 'brilliant' website that generates traffic and inquiries. Content Is King - Ask Google Google holds content in the highest regard when it ranks your website online even higher than your site'...
Posted in: Website Design Internet Marketing   Comments
23
January 2018

Email Marketing: The results outweigh the myths

Posted by Tracey Voyce
Email Marketing: The results outweigh the myths
There are a few classic misconceptions when it comes to e-mail marketing. Business owners often shy away from sending out promotional emails, for fear that their clients are already bombarded and won't read anything else. In fact, there is a lot of research that shows that a company which touches base with its clients at least once every 90 days strengthens their business relationship and increases their sales. Here are the three common myths of email marketing, why th...
Posted in: Email Marketing Lead Generation   Comments
4
December 2017

Proprietary vs Wordpress Open Source?

Posted by Tracey Voyce
Proprietary vs Wordpress Open Source?
We often get asked should we go with Bloomtools platform or Wordpress? Now I don't want to put any platform down, as every platform has their positives and negatives.  And I will give you feedback from our clients (that were with WordPress before coming on board with us).  But before I do, I really want to stress the other important factors you need to make decisions about first, before you even consider questioning what platform you choose -  as they are more import...
Posted in: Website Design Industry   Comments