Bloomtools Latest News

13
January 2019

Tip: Plan your online strategy for the year

Posted by Bloomtools
Tip: Plan your online strategy for the year
As business owners, January is always a good time of the year for reflection on your business. This is also a good time to look at your online profile. To make it easier for you, we have created a checklist you can print out to tick the key elements that you are strong in or areas that you feel you should work on. Now you can write up a plan of action but for most, we know this is when it becomes too hard. So that is what this calendar/guide is about - to simplify it for you and put things ...
Posted in: Tips 2019   Comments
13
January 2019

Email Marketing Is A Must For Small Business

Posted by Tracey Voyce
Email Marketing Is A Must For Small Business
Is Email Marketing Still Effective In 2019? The presence of so many online channels has meant that businesses have had to adapt their marketing strategies to work across varying platforms and mediums. Despite this trend toward alternative online channels, email marketing remains one of the most effective methods of targeting your clients and marketing your business. WHY EMAIL MARKETING STILL WORKS Access: Emails are no longer restricted to your home PC. Most email providers...
Posted in: Internet Marketing Email Marketing   Comments
12
January 2019

Content Creation Ideas For Your Business

Posted by Tracey Voyce
Content Creation Ideas For Your Business
5 Tips For Creating Content For Your Business Firstly have you noticed that our heading talks about creating content for your business and not your website? While your website is probably your most valuable business tool, gone are the days where we can ignore other mediums. Facebook, Instagram, Twitter, LinkedIn and even Pinterest are all popular platforms for driving traffic to your business and while all of these platforms may not be suitable for your business, you should be usin...
Posted in: Internet Marketing Social Media SEO   Comments
11
January 2019

Tip: Stand out - Review your home page and overall website design

Posted by Bloomtools
Tip: Stand out - Review your home page and overall website design
As devices, technology and how people use the internet changes, so do the design trends to match these, as well as user experience (UX). Therefore a site designed 3 years ago can quickly look out of date. But why does this matter? Unfortunately, perception is a big decision maker on whether someone will go with your business vs. another. If a website looks out of date, guess what they will think of the business? The internet makes it really easy for people to compare businesses or pro...
Posted in: Tips 2019   Comments
10
January 2019

Tip: Mobile Friendly - Is your website fully mobile compliant

Posted by Bloomtools
Tip: Mobile Friendly - Is your website fully mobile compliant
Technology has progressed over time and so has the increase in viewership on mobile devices for your websites. For most clients we are seeing in excess of 57% of their site visitors viewing the website on a mobile device. If your website does not work well on all devices, people will instantly leave and go somewhere else. If that is not enough incentive to change, last year Google is now ranking sites that are mobile responsive before websites that are not - 'Google Mobile First...
Posted in: Tips 2019   Comments