With more than 86% of people when looking for a local business, service or product will search online, Local SEO (search engine optimisation) has become one of the most important strategies to deploy on your website. Here are some of the top tips to rank your business locally. Google My Business Essential #1: have a Google My Business account for your company and it is even more essential to include the following: Informative and unique description Relevant links and ...

Pay per Click advertising can be a very effective form of marketing... as you only pay when someone clicks on your ads.  And because they are searching for what you have to offer, that is why it can deliver a good ROI.  I also really love it, as it is the one form of marketing that can be fully measured, enabling you to completely measure its effectiveness. But it isn't for every business.  Here are some interesting statistics, that demonstrate why it is effective fo...

Learn how best to get you to the top spot on Google Google Ads gives you the opportunity to appear at the top of the Google results page at the very moment someone is searching for what you have. And best of all, you only pay when someone clicks on your ad to visit your website or calls you.  In other words, when your advertising is working.   The effectiveness of any campaign begins with expert knowledge of Google Ads, its tools and the best way to manipulate its id...

Google Maps API Changes To A Pay-As-You-Go Format Google has recently announced a significant change to their Google Maps API facility. This service will now be formatted on a pay-as-you-go basis and will be known as the Google Maps Platform. An API is a tool that is used by web developers, to link to a web service behind the scenes of your website. We use this Google Maps facility primarily on your Contact Us page. When this page loads, the API "calls" Google and in respons...

When it comes to operating a website, you should constantly be searching for the most efficient ways to improve your organic ranking online. Here are six SEO trends you should be keeping in mind when sprucing your website in 2018. *Organic SEO:  is the phrase used to describe a natural placement within the free listings of Google search results. Quality beats quantity when it comes to creating content Gone are the days of writing short generic blogs. These days, people wan...