Marketing includes activities such as advertising, sales, and promotion; essential things for any type of business that needs to attract new customers, get existing customers to stay longer, buying more and drive sales. 'Digital' marketing is simply doing these things in an online environment. There are some terms and acronyms such as SEO, sales funnels, landing pages, responsive website, content, keywords, retargeting, Google / Facebook/ Instagram marketing etc. that may make digit...

In 2018, 89% of Australians owned a smartphone (source: Deloitte Mobile Customer Survey). That's why it's important your website is built as mobile responsive. Prior to the prominence of smartphones and websites designed specifically for mobile devices, most websites would look and function the same no matter which device (desktop, laptop, mobile, tablet) it was being viewed on. In order to fit a website designed for desktop on a smaller mobile screen, everything would essentially...

If you don't have the right Facebook advertising strategy, not only will you likely be disappointed with your results, you'll probably burn quickly through your budget. Although you can't guarantee results for paid advertising, you can stack the odds of success in your favour. Here are 5 things you should be doing to give your paid Facebook advertising the best chance of succeeding. Know your audience The fundamentals of any type of successful marketing is knowing who to t...

Are you listening to your customers? If you're not, it's possible you're missing some very important feedback that could help you better serve your customers and keep them coming back, and most importantly, referring your business to their friends. It also helps you improve your marketing because you'll understand your customers needs better. Before you send out a survey to your email list, or via your social media channel, it's important to make sure your questions ar...

Technology has progressed over time and so has the increase in viewership on mobile devices for your websites. For most clients we are seeing in excess of 57% of their site visitors viewing the website on a mobile device. If your website does not work well on all devices, people will instantly leave and go somewhere else. If that is not enough incentive to change, last year Google is now ranking sites that are mobile responsive before websites that are not - 'Google Mobile First'....