We all start off with the best intentions when it comes to having a business blog. We will commit to updating it regularly, posting interesting content, but soon life happens and the blog is left behind. We understand that it can be tough to make the time to keep your blog updated, especially while running a small business. But having a blog, and keeping it updated is an essential part of the online marketing strategy of your business, and here's why...

Blogs can increase your web...

Google My Business reviews appear clearly on Google search results and are essential for your local SEO, but more importantly it is one of the most powerful ways of promoting confidence and trust in your business. In fact 85% of consumers trust online reviews as much as personal recommendations. So how do you get more reviews? Know where your reviews are at. Do a search for your business name and your location and your Google My Business listing should appear. There you will be ab...

If you are already a Bloomtools customer, you probably know that we reallllyyy love blogs. We also really love to spread the word about what blogs can do for your business.

A blog  builds up credibility for perspective clients by demonstrating expertise and your businesses personality, it also creates real value for your customers by providing them with interesting information which keeps them coming back. It also a big factor in improving your SEO placement, because Google (and ...

Over the last few years, 97% of consumers searched for a local business, service, or product online. As a result, local SEO (search engine optimisation) has become one of the most important strategies to deploy on your website. Bloomtools have put together some top tips to help improve the ranking of your business in local searches.   Google My Business Essential #1: As almost everyone uses Google to search for these businesses, it's important to have a Google My Busin...

The internet has levelled the playing field for so many businesses now that a small company can compete with bigger companies. But it also makes it easy to see what your competitors are doing, and this is something you should review at least every six months. What can you find out? List your competitors: Write a list of who you feel are your major competitors Put into Google search box some of the keywords and phrases you want to be found on + your locat...