Is Email Marketing Still Effective In 2019? The presence of so many online channels has meant that businesses have had to adapt their marketing strategies to work across varying platforms and mediums. Despite this trend toward alternative online channels, email marketing remains one of the most effective methods of targeting your clients and marketing your business. WHY EMAIL MARKETING STILL WORKS Access: Emails are no longer restricted to your home PC. Most email providers...

5 Tips For Creating Content For Your Business Firstly have you noticed that our heading talks about creating content for your business and not your website? While your website is probably your most valuable business tool, gone are the days where we can ignore other mediums. Facebook, Instagram, Twitter, LinkedIn and even Pinterest are all popular platforms for driving traffic to your business and while all of these platforms may not be suitable for your business, you should be usin...

As devices, technology and how people use the internet changes, so do the design trends to match these, as well as user experience (UX). Therefore a site designed 3 years ago can quickly look out of date. But why does this matter? Unfortunately, perception is a big decision maker on whether someone will go with your business vs. another. If a website looks out of date, guess what they will think of the business? The internet makes it really easy for people to compare businesses or pro...

Technology has progressed over time and so has the increase in viewership on mobile devices for your websites. For most clients we are seeing in excess of 57% of their site visitors viewing the website on a mobile device. If your website does not work well on all devices, people will instantly leave and go somewhere else. If that is not enough incentive to change, last year Google is now ranking sites that are mobile responsive before websites that are not - 'Google Mobile First...

Every business owner knows they tend to spend more time focusing on trying to attract new clients than they do working with their existing clients. Did you know it is extremely easy, more cost effective and profitable to make more money from an existing client (to buy more, more frequently and refer others), than it is trying to attract and convert a new prospect into being a client? Despite the multitude of newer digital marketing options, email marketing is still one of the most effe...