Bloomtools Latest News

1
May 2017

Zoning in on your Viable Niche

Posted by Tracey Voyce
Zoning in on your Viable Niche
In a competitive market place, it is interesting to note how some businesses do so much better than others in their industry.  And what we often see, these businesses do so well because they focus their energies into sub-niches.  Versus trying to compete with their competitors who are trying to be everything for everyone.  This works whether you are selling a product, or service, B2B and B2C. We especially see this being an extremely effective strategy online... A ni...
Posted in: Ecommerce Internet Marketing Lead Generation   Comments
13
March 2017

The top 7 elements that make websites get the best results

Posted by Tracey Voyce
The top 7 elements that make websites get the best results
We are amazed how many websites don't have these key elements... they are so incredibly essential for any business, to get results from their web presence. Best of all they have been tried, tested and proven time and time again.
  Instant appeal: Your website needs to grab the attention of your target market from the very first view. This is achieved by having a website design that looks modern, is up to date and current, and overall attractive to your target market? Wha...
Posted in: Website Design   Comments
24
February 2017

Your emails are making your business vulnerable. And how to easily fix this

Posted by Tracey Voyce
If you think about for the last month the emails that you and your team sent to clients, suppliers and staff (even friends)... imagine if someone could get into them and extract information.  Some of it would have been sensitive and confidential information that you would want no one else to access.   Security is so important from not only your end, as well as the online services you use.  Email on the cloud through a service like Google (GSuite) is what we have most of ...
Posted in: Website Design Google Applications   Comments
22
February 2017

What do your customers say about you? How to get great online reviews

Posted by Tracey Voyce
What do your customers say about you? How to get great online reviews
There is no quick fix or button you can press to get great reviews. It takes effort, and it's not easy - but I can assure you it will be worth it. After all, 92% of consumers now read online reviews. Online reviews also shape important opinions and thoughts customers form about your company; 40% of buyers form an opinion of a business after reading just 1-3 reviews.

So what can you do to help your business get great reviews? Well, the single most important ingredient is delivering...
Posted in: Internet Marketing Lead Generation   Comments
6
February 2017

Top 23 Australian Directories to help your SEO

Posted by Tracey Voyce
Top 23 Australian Directories to help your SEO
Having your website listed on other websites to yours is extremely important as Google will look at what they say your website is about, and the quality of the site you are listed on. To help you out we have compiled a list of quality Australian business directories to submit your website on, so you can go ahead and start building links and citations for yourself. Citation and link building is not a free-for-all like it once was. As a general rule of thumb, paid listings should bri...
Posted in: Website Design Internet Marketing Lead Generation   Comments