We are amazed how many websites don't have these key elements... they are so incredibly essential for any business, to get results from their web presence. Best of all they have been tried, tested and proven time and time again.
  Instant appeal: Your website needs to grab the attention of your target market from the very first view. This is achieved by having a website design that looks modern, is up to date and current, and overall attractive to your target market? Wha...

If you think about for the last month the emails that you and your team sent to clients, suppliers and staff (even friends)... imagine if someone could get into them and extract information.  Some of it would have been sensitive and confidential information that you would want no one else to access.   Security is so important from not only your end, as well as the online services you use.  Email on the cloud through a service like Google (GSuite) is what we have most of ...

There is no quick fix or button you can press to get great reviews. It takes effort, and it's not easy - but I can assure you it will be worth it. After all, 92% of consumers now read online reviews. Online reviews also shape important opinions and thoughts customers form about your company; 40% of buyers form an opinion of a business after reading just 1-3 reviews.

So what can you do to help your business get great reviews? Well, the single most important ingredient is delivering...

Having your website listed on other websites to yours is extremely important as Google will look at what they say your website is about, and the quality of the site you are listed on. To help you out we have compiled a list of quality Australian business directories to submit your website on, so you can go ahead and start building links and citations for yourself. Citation and link building is not a free-for-all like it once was. As a general rule of thumb, paid listings should bri...

Google anlaytics is an invaluable tool, not only is it free (yes, you read right it's free) but it provides you with a wealth of information about your customers, their behaviours and your website. Recently, a summary of your Google Analytics can be integrated into your Bloomtools websites backend. Here are 6 must-do tips when using Google Analytics: Log in Weekly
Don't set up your analytics, and then forget about it. Set aside time to log in once a week and disc...