Estimated reading time: 5 minutes Think about the last time you went to the dentist.  Most likely, this has been your family dentist for many years and the reason you go to this dentist is because of familiarity, relationship and trust.   But what if, for some reason, you had to choose a new dentist.  What would you do? Typically you would first search online for dentists near your location - this could be near your home, workplace or you could be on holidays and...

How to have a stand-out online presence Estimated reading time: 6 minutes Bloomtools has designed and developed thousands of websites for all sorts of businesses across all different sectors.  In addition, Bloomtools has helped many clients to establish a successful and productive online presence by implementing digital strategies that go well beyond merely having a beautiful looking website. The Financial Services sector is one of the most active and competitive mark...

We're almost at the halfway point of 2017 and two weeks into winter. This means that for the next three months or so, your customers will be more likely to snuggle up and buy goods online rather than brave the cold to make their shopping runs. A recent study by YouGov has shown that in the colder months of June, July and August, these hibernating (or 'buy-bernating') Aussies who have the internet at their fingertips contribute to a significant spike in online sales. Let's...

Afterpay is the modern day of the layby, but unlike the old laybys, you can get delivery of your purchase right away.  Afterpay allows shoppers to pay for items in four simple instalments and you the merchant to be paid immediately. What it mean for the Ecommerce Merchant An increase in conversions:  Helps you get customers that may not have made a purchase due to cost.  Increase in Average $ spend: Helps your customers spend more, as it removes the need to...

SMALLER companies think it is hard to compete against bigger players for the spotlight in a heavily saturated online market, but there are several ways they can greatly improve their chances. One of the keys to getting seen, if not the most essential key, is content. Well-planned and carefully niche-targeted content will always stand a better chance of being noticed, and ultimately draw traffic to your website and revenue. Here are seven crucial tips from industry professionals for...