23 Recent PPC Stats Important for Australian Businesses in 2023

PPC advertising continues to be a critical tool in the modern marketing world, and trends for 2023 suggest that its growth will continue this year.

Happy 21st Birthday, PPC

PPC has been a part of Google since 2002 and has evolved greatly in the past 21 years. With billions of ads visible on Google daily, PPC advertising is set to grow even more in 2023.

As such, it should be front of mind for any digital marketing strategy.

PPC Stats for Australian businesses and digital marketers

Did you know that the average person sees between four and ten thousand ads online each day?

It’s likely that most internet users don’t even realize, but it does influence their purchasing decisions. And, as the population of users online grows every day, so too does the number of ads being viewed.

Important Google Ads PPC statistics for Australian businesses

1. A Google Ad has been clicked on by 63% of individuals.
2. One-third of mobile advertising spending goes to Google.
3. Google's Q3 2022 ad revenue reached $54.48 billion.
4. Pay-per-click advertising generates twice as many visitors as search engine optimization.
5. The average click-through rate for Google Ads is 2%.
6. 65% of individuals click on advertisements when making purchases.
7. The highest average cost-per-click for Google Ads, belonging to the legal industry, is $8.67.
8. The lowest average cost-per-click for search on Google Ads, in the real estate industry, is $1.40.
9. 96% of advertisers invest in search advertisements.
10. Google controls 92% of the global search engine market.
11. 98% of global consumers surveyed shop online.
12. Google Shopping Ads account for 85.3% of clicks.

Recent social media PPC statistics for Australian businesses 

1. The average conversion rate from a Facebook advertisement is 9.21%.
2. Facebook ranks as the third most visited website globally.
3. The average time spent on social media per day is 145 minutes.
4. Facebook has 2.701 billion monthly users.
5. In February 2023, 80.4% of the Australian population has active social media accounts, which is a 2.3% decrease from the previous 12 months.
6. 19.1% of Australian internet users between 16-64 years old use social media to follow influencers and other experts.
7. 13.0% of Australian internet users between 16-64 years old use social media for work-related activities.
8. YouTube has the longest average duration spent per session on social media in Australia, at just under 20 minutes.
9. Australians spend an average of 2 hours, or 34.3% of their total internet time per day on social media, which has remained unchanged for the past 36 months (1Q2020 to 1Q2023).
10. YouTube is the most used social media platform in Australia, with 78.2% of the population using it, followed closely by Facebook at 77.5%.
11. Despite TikTok's growth, most marketers focus on Facebook and Instagram for social media advertising.
12. 18.2% of Australians aged 16-64 follow influencers and other product experts online.

Setting Up a PPC Ad strategy in 2023:

Use these recent statistics to get started on your PPC campaign and stay ahead of your competition. You can read our latest blogs for up-to-date digital marketing tips specific to the Australian market. 

Or, you could talk to an expert:

Bloomtools Paid Advertising Services cover social media and Google Ads and is a great way to:

• Attract more customers to your business
• Increase website traffic
• Advertise locally, or globally
• Create brand awareness and recognition
• Improve your sales

Contact us for a free, considerate consultation. One of our digital marketing experts can examine your business and help to develop a specifically tailored PPC strategy. 
Book a consultation online now.

 References:

• https://www.genroe.com/blog/social-media-statistics-australia/13492
• wazile.com/blog/ppc-statistics-that-can-be-useful-for-marketers/
• https://www.safaridigital.com.au/blog/digital-marketing-statistics/
• https://thesocialshepherd.com/blog/google-ads-ppc-statistics