Give your customers what they want!
Lots of people visit your website, including current customers, past customers, prospective customers, shareholders, suppliers and maybe even members of the press. When these people arrive on your website, they are usually seeking some specific information about your business. They may want to find out about:
In order for your website to be successful, you need to understand exactly what it is that all of these groups will be expecting from your site. Once you have this knowledge, you need to make available the information they need. It sounds so simple, but many businesses fail to include the most basic of information on their websites, costing them customers and damaging their brand.
Here are some useful strategies for providing information to your website visitors:
It is vitally important for your business that users of your site can find the information they need. If they arrive on your site looking for something in particular and can’t find it, chances are they will leave and find another business to help them. This is definitely something you want to avoid, so use some of the strategies above to make your site a goldmine of information!