Email Marketing Articles and Resources

Email Marketing

Tips for great email newsletters

So some expert has told you that it's not worth your while to do a newsletter because every man and his dog has a newsletter and people are sick of having their inboxes filled up with junk? That expert does have some valid points - lots of companies send newsletters and people are sick of spam - but that doesn't mean you should can y...

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Get more readers with punchy email subject lines

Once you have written all the content within your email marketing, it's all done and ready to be sent out, right? Wrong! You've forgotten the subject line, one of the most crucial factors in email marketing success.

The subject line is what appears alongside your name (the sender) in your recipient's email inbox and identifies w...

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Getting your emails opened

Email marketing has become a popular way for businesses to engage in regular communication with their prospects and customers, because it is simple to use and highly cost-effective. However, as the popularity of email marketing has grown, so has the amount of spam we receive in our email inboxes on a daily basis. In order to combat the increase...

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Spam trigger words to avoid

Spam is a huge issue on the internet these days and unfortunately, it has impacted on businesses that send legitimate bulk emails using database marketing tools.  It means that we have to work alot harder to get our emails to our reader's inboxes.  All email programs (from Hotmail to Outlook) have in-built spam filters that ...

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