Are you guilty of having a bad website design?
Written on the 7 April 2009 by Emma Rolley - Bloomtools South Brisbane
The verdict is in and it's essential for all law firms to have a professional, functional website that generates real bottom line results. Does yours? Lawyer turned web consultant Emma Rolley from Bloomtools South Brisbane explains the amazing things you can achieve online to get more clients and save money for your business.
Being a lawyer myself, I know you will appreciate these statistics at any one time 22% of a law firm's clients are considering switching because of problems with their current legal firm and typically only 25-30% of a firm's clients are completely satisfied (The Law Marketing Portal, 2001). This means your firm should be investing a lot of time and efforts into customer service and education - and the internet is the number one most cost- and time-effective tool for this.
Since working in the website development industry, I have noticed that many law firms in Brisbane and around Australia are not maximising the internet. They may have a basic brochure site that gives a bit of information about what they do, but they are not actively attracting new clients, adding value for existing clients to get them to stay longer (which is paramount in the current economic climate) or streamlining internal procedures to save time and money.
I understand how competitive the legal industry is, so I definitely recommend you take the time to get your website up to scratch and catch up to the firms that are using the internet strategically. It's easier and more affordable to achieve these things than you probably think and the results you can get with an effective web presence are limitless.
About Emma Rolley
Emma worked for over eight years as an Intellectual Property, IT, Competition and Telecommunications lawyer in various top-tier firms and in-house in both Australia and Ireland.
Author: Emma Rolley - Bloomtools South Brisbane