Building trust and credibility on your website
Written on the 29 October 2009
In a physical store or business, a secure and comfortable environment is created by the visually appealing layout and tangible products, plus the helpful sales people and informative signs/brochures/banners etc. You can quickly and easily find out anything you need to know before you buy and there is always someone there to answer your questions.
Unfortunately, it just doesn't work like that on the internet. The online experience is completely faceless, so it's up to your website to build trust and assist in the sales process, otherwise the customer will just leave your site and find one they feel more comfortable using.
Here are our tops tips showing your credibility and removing fear for your customers:
Most of these things are all really quick and simple - you can do them on your existing website with information you already have. These small changes should make a big difference to your conversaion rates.
Note - these things are also important if you are a bricks and mortar company because they will encourage people to pick up the phone or come in to your business.