Case Study - Weight Loss organisation
Written on the 7 June 2010
This small business, a weight loss organisation wanted to establish a wide base of clients that they could build strong relationships with. To do this they needed a website that would compliment all their marketing activities and demonstrate clearly their uniqueness over their competitors. Their online presence also needed to help them interact with their clients and to build a sense community around their brand.
Branding this weight-loss organisation was well-known but in order to compete with other big weight loss organisations, they really needed to build their brand, promote their success stories and highlight their point of difference.
Establish a Membership management program
Improve their instant attraction:
Their most popular blogs were the ones written by clients, who regularly kept their followers up to date with their successes - this provided inspiration, but also gained a following of the clients friends and family (which bought in new clients through their viral marketing through mouth, emails and their own presences on social media)
Build an online collection of recipes
The weight loss organisation wanted to share creative and healthy ways for their clients to cook meals. So they collected various recipes and archived them on their website. They could easily input the recipes into their website, feature several on the main page and even have them search-able by ingredients. These were a huge hit with their customers and got them coming back to the website more often. even after they left the program. With the send to a friend feature, these popular recipes got sent around which facilitate more new clients into the business again.
Send out regular announcements and updates
Installed a Online Forum
Created a photo gallery for networking events
The weight loss organisation used the following tools