Get more customers with a fresh website
Written on the 18 June 2009
Back in the early days of the internet, a business could get a website design made and then just forget about it - it would do its job of generating sales without any involvement from them. Well the internet has changed a lot over the last few years and it's now essential for businesses to invest some time and effort in their website.
These days, content is king on the internet. If you're website is not fresh and up to date, chances are your business isn't getting any leads or sales from it. This is for two reasons - one, websites with outdated content don't appear as high in search engine results and two, if you're website hasn't been updated in years it will hardly make visitors want to buy from you.
Get higher in search engines
Google and the other search engines reward regularly updated websites. If new content gets added to your website on a regular basis, Google's search bots will crawl and index your site more often and they will usually place fresh sites higher up in their listings. So if you are serious about getting traffic from search engines, you need to keep your content fresh and informative.
Impress your customers
People like up to date, well-written content too. Prospects will be much more likely to buy from your business if your website looks professional and current - and nothing dates a website faster than content written in 1999. Imagine if you didn't change your store displays ever? Or if you ran the same catalogue for 5 years? Treat your website the same and compel people to buy from you with relevant, interesting and fresh content.
Tips for fresh content