Write great website copy
Written on the 3 December 2020
The copy is probably the most important aspect of your website design because it communicates important information about your business to your customers and prospects.
Writing for the web is a lot different to everyday writing. Web users read the content of websites very differently to the way they would read a newspaper or book, and you need to be aware of this when you are copywriting for your website. You need to take into consideration the fact that people are scanning your site quickly rather than reading it word-for-word. This means that you need to write clearly and concisely and keep it as simple as possible.
You should do the following for your website copy:
As you can see, writing for the web requires different skills and a different mindset to other forms of writing. Follow these tips to ensure your site visitors can find the information they need quickly, which will make them more likely to become customers.