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Bloomtools | Digital Marketing Agency Australia

Investigative Digital Analysis

In today's digital age, having an effective website and a strong Google profile is essential for any business looking to grow their business. However, simply having a website is not enough to guarantee success. To ensure your website is performing at its best and reaching its full potential, it's important to conduct regular website audits along with analysis on how Google sees you.

A website audit is a comprehensive analysis of your website's performance, design, and functionality. It examines various aspects of your website, such as its content, SEO, user experience, and security, to identify areas that need improvement. By conducting a website audit, you can uncover issues that may be hindering your website's performance and take the necessary steps to address them.

If generating more quality leads into your business is what you are after, then our deep dive analysis service is essential for you to not waste time and money on marketing strategies that don’t deliver the best results for your business... 

Opportunity Analysis

Learn how to boost your visibility on Google, what is missing on your current web presence and strategies to attract more customers. Looking at user experience, SEO/online visibility, performance and security, along with a marketing strategy analysis.

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Website Health Check / Fix

Improve your website's ranking on Google by knowing what needs to be fixed and aligned with Google's standards through a periodic clean-up, with Bloomtools clients having the advantage of most critical errors being fixed for them.

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Competitive Analysis

Get ahead of your competition and let our team of experts dive deep into analysing your competitors. We will provide you with a snapshot of our findings, along with recommended actions to improve your online presence and identify growth opportunities to improve your position over your competitors.

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Strategic Marketing Plan

Looking to take your business to the next level? Let our team of digital marketing specialists work with you to create a strategic marketing plan based on deep analysis and expertise to achieve your growth goals and overcome your biggest challenges. You will receive a 12 month roadmap on what to focus on and priorities.

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Landing Page/s Heatmap Analysis

Make informed decisions to improve the ROI of your marketing by gaining factual insights into how people interact with your landing pages. By analysing the data collected from heat mapping over a 2-4 week period, our team of experts can help you identify areas for improvement to enhance your landing page's user experience, conversion rate, and engagement. Don't rely on your gut, invest in data-driven improvements to get the best return on your advertising spend.

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Customised Analysis

Looking to make informed decisions about which key elements and strategies to work on for your marketing? Bloomtools offers a variety of sophisticated tools combined with our team of specialists to provide an independent and thorough investigation of your marketing. Whether you want to do it yourself, delegate to someone else, have us do it, or a combination of these options, our investigation can make a significant difference in achieving your marketing results.

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Bloomtools | Digital Marketing Plans and Analysis

More than just another audit

At our company, we offer professional website audit services to help businesses optimise their online presence. Our team of digital marketing specialists uses the latest tools and techniques to analyse your website and provide you with actionable insights and recommendations. With our website audit services, you can improve your website's visibility, usability, and overall performance, ultimately leading to increased traffic, engagement, and conversions.

Don't let your website fall behind the competition. Invest in a website audit today and take the first step towards a stronger, more successful online presence. We’ll provide a clear overview of opportunities for improvement and actionable recommendations. 

Opportunity Analysis

Are you looking to boost your business's visibility on Google? Do you want to know what areas of your website need improvement to drive more traffic and increase conversions? Do you want to know what marketing strategy could deliver you the best results? Then our Opportunity Analysis is the perfect solution for you.

Using cutting-edge marketing analysis tools and expert analysis, we'll provide you with a comprehensive report on your website's performance on Google and a detailed breakdown of our findings with practical advice on what steps you need to take to improve your website's visibility and attract more customers.  Along with some insight into potential strategies to further deliver results for your business.

Bloomtools | Search Engine Optimisation

With these analysis, you can make informed decisions based on facts and specialist analysis. So, if you're ready to take your business to the next level, invest in our Opportunity Analysis today and start making informed decisions that lead to success.

Our analysis can include the following:

  • User experience
  • Conversion optimisation
  • SEO/online visibility
  • Performance & Security
  • Marketing strategy analysis
Bloomtools | Professional Content Writing Service

Website Health Check / Fix

Is it important for your business to be found on Google?  How can you be sure that your website meets all Google's requirements?

In today's digital age, being found on Google is crucial for the success of any business. However, keeping up with Google's ever-changing algorithm can be a daunting task. If you're not quite ready to invest in ongoing SEO, this service could be the perfect solution to jumpstart your business's online presence every so often. 

Our team will analyse your full websites and provide you with:

  • a detailed long list of actionable items to be done, prioritised from the most critical down to good to do
  • insight into how you rank for your top keywords
  • a summary of where most of your traffic is coming from
  • a snapshot into how you look in comparison to your competitors (up to 10)

For our Bloomtools clients, we fix most of the critical errors for you on your website and deliver a report at the beginning and end of the fix so you can see most of the errors have been addressed. If you're not a Bloomtools client, don't worry - we still give you a full detailed list that you can work through yourself and address.  By knowing what needs to be addressed and in order of priority, you'll save time and effort while improving your results.

As a bonus, we will also evaluate your Google Business Profile, which is owned by Google. We'll give you strategies to improve your appearance in local searches, ensuring your business is found by those who need it most.

Don't let your business fall behind the competition. Invest in our service today and take the first step towards a strong, successful online presence.

Competitive analysis

If your business growth is your top priority, then it's essential to evaluate your competitors and identify opportunities to stand out. Our team of experts can help you do just that with our comprehensive analysis.

We'll dive deep into key strategies, comparing you to your competitors to identify where the cracks and opportunities lie. Our investigation comprises several analyses, including website analysis (user experience, conversion optimisation, on-page SEO/visibility, performance & security), a review of your rankings against your competitors on Google (Google results, Google Business Profile inclusions), and a return on investment analysis.

Bloomtools | Email Marketing
Bloomtools | Email Marketing
We'll deliver a snapshot report of our findings along with recommended actions, so you can make informed decisions about how to improve your online presence. And as a bonus, based on the above findings, we'll investigate your top strategy to improve your position against your competitors and give you some recommendations on what to do to progress it further.

Investing in our analysis is the first step in taking your business to the next level. Don't miss out on the opportunity to stand out in a crowded market. Contact us today and take the first step towards achieving your business goals.

Bloomtools | Marketing Automation

Strategic Marketing Plan

Is your business in the growth phase and looking to take it to the next level? Then our team of digital marketing specialists can help you create a strategic marketing plan based on deep analysis and the expertise of our team. With this plan, you can take your business in a direction based on thorough thought and facts.

Our team will conduct a variety of analyses, depending on your business's current position and growth goals, and incorporate your objectives, challenges, and growth opportunities. We'll create a 12-month step-by-step plan that outlines strategies to apply, in priority order, based on quick wins, biggest challenges, and greatest returns.

We'll work closely with you throughout the process, from the initial discovery session to the final presentation and discussion, to ensure that the plan is tailored to your unique needs and goals.

Once the plan is complete, you can carry it out with your team, ours, or a combination of both to achieve greater results for your business.

Investing in a strategic marketing plan is the key to taking your business to the next level. Contact us today to schedule a consultation and get started on creating a plan that will propel your business forward.

Landing Page/s Heatmap assessment

Are you investing in marketing but not seeing the results you were hoping for? It can be frustrating when you put time and money into your website and advertising, but you're not getting the return on investment you expected. It's important to remember that there are many elements involved in improving your conversion rates, from your wording and offer to your overall strategy.

But what if you're getting traffic to your site, but people aren't taking action? This is where having an effective landing page comes into play. Your landing page is where visitors make a decision to take action or leave your site, so it's crucial that it's optimised for conversions.

Bloomtools | Website Design and Management
That's where heat mapping software comes in. By using a tool like this, you can gain insight into how people are interacting with your landing page. You can see where they're clicking, how far they're scrolling, and what elements of the page they're paying attention to. This information can help you identify potential flaws and areas for improvement.

Our team of experts will analyse the data collected from heat mapping over a 2-4 week period to identify areas that require attention and summarise the analysis to give you some insight into areas you need to work on to enhance your landing page's user experience, conversion rate, and engagement. 

Some of the data they will gather for you include:

  1. Heat maps: These show where visitors click or hover the most on your page, indicating areas of interest or engagement.

  2. Scroll maps: These indicate how far visitors scroll down on a page, helping to identify whether important content is getting missed.

  3. Confetti maps: These show clicks on individual elements of a page, such as links or buttons, helping to identify which elements are most popular or effective.

  4. Overlay reports: These provide data on how many clicks each element of a page receives, helping to identify which elements are most effective in driving conversions.

  5. List reports: These provide a detailed breakdown of the number of clicks and impressions each element of a page receives, helping to identify which elements are most popular and effective.

Investing in marketing is an expense, and you want to make sure you're getting a good return on your investment. By using heat mapping software to give you greater insight into how people interact with your landing page vs just guessing, will give you the valuable knowledge to enable you to make informed changes on your landing page to increase your conversion rates and see a better ROI. Don't let potential customers slip away - get the insight to make sure your landing page is working effectively for you.

Whether you need us to simply guide you and your team, carry out one piece of the marketing mix, or be your dedicated team of marketing specialists for the price of one individual, Bloomtools can tailor a solution to meet your business needs and budget today.

Our goal is simple:  Partner with our clients, to deliver a leveraged and profitalbe marketing strategy that will drive measurable growth in their business.

Talk to your Bloomtools consultant today, to find out what could work for your unique business, market and budget to help grow your business.