Our favourite tool would have to be the Survey Tool. Every time we sign up a new client we send them a survey to complete. This gives the client an opportunity to voice their opinion and give us some feedback. Some of the feedback we've had has helped generate extra business and bring in new clients. We are also able to produce testimonials from some of the survey responses.
Our biggest success with our current website has been getting our specials online instantly and easily, thanks to the Promo Box Tool. The promo boxes have been very useful as they provide our prospective clients with an incentive to act. They are easy to use, extremely effective, and can be changed to appear on rotation or on specific pages to increase their effectiveness. We have a response rate of 70% for our 'Special Offers and Product Info' promo box.
Sending out Email Campaigns is a great tool for building relationships with your current clients and attracting new leads because it's instant, personalised, directly linked to your website and it positions your business as the expert. We use Email Campaigns for our newsletters, after sales follow-ups, welcome letters, updates and special offers. Furthermore we can schedule the email campaigns to go whenever we want and just leave it. With our email campaigns we get roughly 25% open rate which is a really good figure compared to some of the larger corporations that only get about 5%.
I highly recommend the Bloomtools Database Marketing system - it will make a huge difference to your business.