Marketing / General Business Questionnaire

1. What is your Name?:
2. Rate the following strategies - as to what you believe are the strategies that deliver leads into your business?:: High Reasonably good Good Sometimes delivers Never had anything from it Never used this strategy
Networking
Letter Box drop
Door knocking / Bold Calling
Phone mail Phone
Expo / Trade shows
Alliances
Bloomtools website
Customer Referrals
Local Business Magazine
Seminar
School / local group Newsletter
Car Signage
Facebook
Twitter
Linked In
Bought List / Database Marketing
Other
3. Which of the following strategies do you currently have in place for your franchise:: TwitterNetworkingLetter Box DropCustomer ReferralsLocal Business MagazineCar SignageBloomtools WebsiteAlliancesBold CallingFacebookSeminarBought list / Database marketingLinked InOtherPhone Mail PhoneExpo / Trade showsSchool / local club Newsletter
4. Please lists any of the above strategies, (and anything I have missed) you are wanting to add to your marketing plan for the next 90 days?:
5. With Networking - what do you believe are the best ways to generate you some good leads / alliances from this strategy?:
6. With Alliances - what strategies do you believe work, so they send you a regular amount of leads, easily?:: Doing a website evaluation on their website (so they experience what you do)Signage / flyers placed at their premisesThey just do itContent in their newslettersSponsored Seminars / WebinarsGet them to attend your Seminar (to experience what you could do for their clients)Joint Seminars / Webinars (where you both speak)Regular visits, calls by me showing them some of our work and recent success storiesThrough their own website experience with BloomtoolsGift CertificatesPromotion through their DatabaseOther
7. What would you say are the key factors (what you should do) in you developing a strong relationship with your alliances, so they want to generate leads for you. (based on your experience):
8. How do you encourage / Get clients to send / give you referrals?:
9. Do you have your lead generation strategies written in a plan:: Yes
No
Should have
10. What do you believe you should measure in your business?:: Leads to Sales Conversions %Client Lifecycle (from go live)Production time frame (from deposit till go live)Customer call frequencyMarketing effectiveness (leads source)Average $ SaleBudget - CashflowClients results - Google Analytics on each clientOther
11. What areas would you like to improve on in your business (be specific)?:

	High	Reasonably good	Good	Sometimes delivers	Never had anything from it	Never used this strategy
Networking
Letter Box drop
Door knocking / Bold Calling
Phone mail Phone
Expo / Trade shows
Alliances
Bloomtools website
Customer Referrals
Local Business Magazine
Seminar
School / local group Newsletter
Car Signage
Facebook
Twitter
Linked In
Bought List / Database Marketing
Other

Marketing / Business Questionnaire