Case Study - Cosmetic Retailer
Written on the 7 June 2010
This cosmetic retailer was relatively unknown in her local area and was struggling to stand out in a her competitive industry. She wanted to build her clientèle and increase her sales.
Sales The cosmetic retailer wanted to access a new group of potential customers, so she needed to encourage and facilitate her current customers to spread the word about her business to their friends and colleagues. As well as to turn one-off customers to become repeat purchasers.
Installed search engine optimisation
Distribute regular surveys
Installed online advertising
Product: Advertising Manager
Set up a shopping cart system for retailers
Hold regular competitions
The cosmetic retailer used the following tools:
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