George really wanted to capitalise on the current trends of Facebook and Twitter, so Bloomtools built a photo sharing facility into the client area. So clients could login to view their weekly picture, then with the click of a button, share it on their Facebook or Twitter with their friends and family. Clients loved this feature and because the photos are linked to George's website, his traffic increased and more people were exposed to his business. George also arranged with all the estates and land developments where he built houses to put a link on their site to his - great for search engine optimisation and also got prospective customers clicking through to his site. He combined these strategies with traditional search engine optimisation for important keywords to drive traffic to his website.
Because his business was linked with so many other industries, George developed a few really close alliances to market with, including land developers, a financial planner, an interior decorator and a landscaper. Each month they each would place an article or an ad in their email newsletters to their own databases with a link back to his website to raise awareness of his business and boost site traffic (he also included their articles in his newsletter and on his site). The alliances were happy to do this because it meant more interesting, relevant content in their newsletters to add value for their readers.
George also wanted to use his other points of contact with prospects to drive traffic to the website, particularly show homes. At every show home, there was a form the prospect could fill out to join the list to receive latest property updates emailed to them. George also came up with an enticing special offer - if they signed up and then made a purchase in the next few months, they would receive a free upgrade of flooring for their house (worth $4000). George was able to quickly grow his database with this strategy.