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Retirement Living Providers challenged by their online presence

Through my roles with Downsizing.com.au and Villages.com.au over the past 6 years, I have been lucky enough to get to know many Retirement Living Providers and visit many Villages around the Country.

While I have seen some wonderful websites and marketing campaigns from the larger providers I have noticed a gap in websites and digital marketing efforts from the smaller and medium size providers. This became even more evident during the pandemic, many providers were not digitally ready to engage prospective clients and family members of existing residents.

Retirement Living Providers challenged by their online presence

Time is always a challenge

Another problem is time, show me a Village Manger and I’ll show you someone that is extremely time poor with all the things that have to be managed day to day. So things like updating website content for example go by the wayside. The good news is that our websites are extremely easy to use and update.

Having easy-to-use websites with great content and explainer videos, virtual tours, professional photography, and family updates is the bare minimum.

Attracting staff with an out-of-date online presence sends the wrong message

And what about staffing, nearly every provider I have met has complained about not being able to attract good quality staff. What is the first thing a potential staff member will do, that’s right check out your website. Your website needs to be a much more cleaner and professional extension of your Village than the actual Village.

Outdated Marketing Practices

During the pandemic, many old marketing strategies became not only redundant but impossible to actually do, with the closure of local newspapers and the inability to get marketing direct to a person’s home. Retirement Living Providers are not driving enough quality leads via online and digital tools to their own websites, and that is a problem.

Independent Living Retirement Villages are a wonderful time for most residents, your website as a provider needs to showcase the best you have to beat off your competition, Retirees are becoming spoilt with choices with other options eg Build-to-Rent to mention just one.

If your website and digital market efforts are not answering the questions of your potential residents (upfront), then let me help you evaluate what could help you.

Greg Oddy
Click here to book a consultation.
Or call Greg Oddy on 0400 818 782.