Clever mobile marketing tactics
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Clever mobile marketing tactics

Posted on 21 November 2013

Mobile usage is on the up and almost every Australian in a major city has a smartphone now. If you’re not taking advantage of mobile marketing then you’re ignoring a high-revenue market.

Reward your customers

Social Media Apps such as Facebook and Foursquare let users check in to physical locations, showing their friends where they are and what they're doing. For them it's a way to show off or alert nearby friends; for businesses it's a way to get free advertising to up to a few hundred people. To encourage people to share, give them a small incentive such as a discount or incentive for checking in, and something slightly more enticing for the Foursquare mayor to encourage repeat check-ins.

Make things easy

With so many people now having smartphones, it pays to have an easily navigable and thumb friendly mobile website that interacts with the medium (maps, easy phone, search etc). People on the move often have different needs to those at a computer, so ensure you do research to find out what your mobile users want and how you can most easily give it to them. It will mean a complete redesign for a mobile site (but something that all Bloomtools clients get for free), as the screen size and medium dictates... but something that will reap rewards, as your clients and prospects will appreciate.

Use texts

While emails are still a great way to keep in touch with customers, texts offer an edge in speed. Often opened immediately (and in high numbers), texts can get instant results. This technology can also be very handy for customers too, especially for vouchers or tickets, as they can be sure they have everything they need so long as they have their phone on them.  Use your SMS service within the Bloomtools Database Marketing product to make it easy for you to do.

QR codes

QR codes are a great way to give extra information to people who are interested in an advert, flyer or competition. Easily set up and easily read by smartphones, a QR code can help give the extra information it takes to turn interested into very interested.

There are many ways to enhance your reputation and sales with mobile marketing, and by planning carefully you can begin to take advantage of each.

Tracey VoyceAuthor:Tracey Voyce
About: With more than 30 years business management experience, Tracey Voyce is the CEO of Bloomtools. Tracey has owned and managed many businesses and spent several years training and motivating coaches at the world’s largest business coaching franchise.
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