Keep your social media campaign lean and mean
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Keep your social media campaign lean and mean

Posted on 28 July 2014

We all know how important it is to stay social, but how do you stop your campaign from taking over your life?

A recent report from Social Media Examiner found that an impressive 97 per cent of businesses are already using social media as part of their marketing strategy. It also revealed that 64 per cent spend more than six hours a week on their campaign and 19 per cent are slogging away at the social coalface for more than 20 hours. Can you afford such a massive investment?

Streamline and simplify your social strategy to cut down man hours without compromising your campaign.

Repurpose your content

Sharing the exact same item over every social site is a bad idea hashtags on Facebook posts, anyone? But with a little ingenuity and a few tweaks, one piece of content can be modified and successfully shared over a variety of platforms.

When you write a blog, make sure it has a strong image you can pin to Pinterest. Take that image, add a quote to it and put it on Facebook. Pick out some other great snippets and tweet all about them. Condense your blog into its key themes and create a presentation to upload to SlideShare one good blog can go a long way.

Direct all paths into one - your website

Unless you are spending a lot of time on social media, with specific strategies to generate specific results - get all that you do working together to acheive the best results.  So just post teasers in your multiple mediums to peak interest, they will be clicked on and taken to your website to read the full story... that way your website, which should be set up to get people to take action can do its stuff for you.

Use the tools at your disposal

If you're wasting time logging in to every social site and carefully pasting in links from your own website, you're not doing it right. Bloomtools Blog manager can be intergrated with your Facebook and Twitter accounts to instantly send teasers off to these mediums.

Pay attention to your figures

If you want to increase your social ROI, learn what's already working and what isn't. Figure out what time of day your Facebook posts receive the most traction and discover which of your blog posts send the most people to your site. You'll have a leaner, meaner social campaign in no time.

Many social sites have their own internal analytics offerings, but you can see the bigger picture by looking at social reports from Google. For Bloomtools clients, setting up Google Analytics on your site is very simple and will give you all the insight you need.

See how much time you could save by trying out Bloomtools Social Media tools or chat about your campaign with your local Bloomtools consultant.

Tracey VoyceAuthor:Tracey Voyce
About: With more than 30 years business management experience, Tracey Voyce is the CEO of Bloomtools. Tracey has owned and managed many businesses and spent several years training and motivating coaches at the world’s largest business coaching franchise.
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