How Google's New Changes Will Affect Your Website

Posted by Bloomtools
12
November 2019
How Google's New Changes Will Affect Your Website
You may not have noticed it yet but Google has recently been rolling out an algorithm update called BERT. The reason you should care about BERT is that Google has said that it will affect 1 in 10 Google search enquiries. That means there's a good chance that it will affect your website. BERT is an acronym for Bidirectional Encoder Representations from Transformers which in simple language means that Google has adjusted their algorithm to understand natural language queries better in...
Posted in: SEO   Comments

Is Your Website Up To Speed?

Posted by Bloomtools
8
November 2019
Is Your Website Up To Speed?
The first impression a visitor gets from visiting your website is how long it takes to load. In fact, if it takes too long, more than 3-5 seconds, you can expect up to a 40% bounce rate! That's a lot of potential visitors that will never even look at your website. A slow website loading speed WILL impact how many visitors and calls your business gets from your website. Are your website images next-gen? People love to see what your product or service is about, and great images make...
Posted in: SEO   Comments

Tip: Stand out - Review your home page and overall website design

Posted by Bloomtools
1
November 2019
Tip: Stand out - Review your home page and overall website design
As devices, technology and how people use the internet changes, so do the design trends to match these, as well as user experience (UX). Therefore a site designed 3 years ago can quickly look out of date. But why does this matter? Unfortunately, perception is a big decision maker on whether someone will go with your business vs. another. If a website looks out of date, guess what they will think of the business? The internet makes it really easy for people to compare businesses or produc...
Posted in: Tips 2019   Comments

What is Digital Marketing and Why Do You Need It

Posted by Bloomtools
31
October 2019
What is Digital Marketing and Why Do You Need It
Marketing includes activities such as advertising, sales, and promotion; essential things for any type of business that needs to attract new customers, get existing customers to stay longer, buying more and drive sales. 'Digital' marketing is simply doing these things in an online environment. There are some terms and acronyms such as SEO, sales funnels, landing pages, responsive website, content, keywords, retargeting, Google / Facebook/ Instagram marketing etc. that may make digit...
Posted in: Internet Marketing   Comments

Mobile Friendly vs. Mobile Responsive

Posted by Bloomtools
24
October 2019
Mobile Friendly vs. Mobile Responsive
In 2018, 89% of Australians owned a smartphone (source: Deloitte Mobile Customer Survey). That's why it's important your website is built as mobile responsive. Prior to the prominence of smartphones and websites designed specifically for mobile devices, most websites would look and function the same no matter which device (desktop, laptop, mobile, tablet) it was being viewed on. In order to fit a website designed for desktop on a smaller mobile screen, everything would essentially...
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