Be very aware of clever dodgy emails

Posted by Bloomtools
16
July 2019
Be very aware of clever dodgy emails
What exactly is spear phishing? Spear phishing is defined as "the fraudulent practice of sending emails ostensibly from a known or trusted sender in order to induce targeted individuals to reveal confidential information." It is a form of targeted online attack with the aim of stealing your sensitive information including account passwords or financial details. The attacker uses social engineering: they manipulate you by imitating someone or something you know, from a...
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How your business will benefit from having a blog

Posted by Tracey Voyce
14
July 2019
How your business will benefit from having a blog
We all start off with the best intentions when it comes to having a business blog. We will commit to updating it regularly, posting interesting content, but soon life happens and the blog is left behind. We understand that it can be tough to make the time to keep your blog updated, especially while running a small business. But having a blog, and keeping it updated is an essential part of the online marketing strategy of your business, and here's why...

Blogs can increase your web...
Posted in: Internet Marketing   Comments

Tip: Google My Business - Get more reviews

Posted by Bloomtools
30
June 2019
Tip: Google My Business - Get more reviews
Google My Business reviews appear clearly on Google search results and are essential for your local SEO, but more importantly it is one of the most powerful ways of promoting confidence and trust in your business. In fact 85% of consumers trust online reviews as much as personal recommendations. So how do you get more reviews? Know where your reviews are at. Do a search for your business name and your location and your Google My Business listing should appear. There you will be ab...
Posted in: Tips 2019   Comments

The only blogging checklist you'll ever need

Posted by Tracey Voyce
11
June 2019
The only blogging checklist you'll ever need
If you are already a Bloomtools customer, you probably know that we reallllyyy love blogs. We also really love to spread the word about what blogs can do for your business.

A blog  builds up credibility for perspective clients by demonstrating expertise and your businesses personality, it also creates real value for your customers by providing them with interesting information which keeps them coming back. It also a big factor in improving your SEO placement, because Google (and ...
Posted in: Internet Marketing Lead Generation   Comments

Localised SEO: Get your local business ranking higher

Posted by Tracey Voyce
7
June 2019
Localised SEO: Get your local business ranking higher
Over the last few years, 97% of consumers searched for a local business, service, or product online. As a result, local SEO (search engine optimisation) has become one of the most important strategies to deploy on your website. Bloomtools have put together some top tips to help improve the ranking of your business in local searches.   Google My Business Essential #1: As almost everyone uses Google to search for these businesses, it's important to have a Google My Busin...
Posted in: Internet Marketing Lead Generation SEM   Comments