Six ways you can use surveys
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Six ways you can use surveys

Posted on 30 October 2013

Surveys are a common tool used by companies to find out what their customers think, but how can you take full advantage of this data? By having a clear goal when creating your survey you can get the most from your customer database.

Performance feedback

One of the best ways to stay on top of your game is to know exactly where you're going wrong. You may have the best product on the market, but if the post-purchase support is disappointing then customers may think about using a competitor next time around.

See progress

Not only are customer satisfaction surveys a great way to see how well you're performing as a company, they can show you how well you’re developing. Surveys of this kind often focus on how you’re doing in the present, but by comparing them with previous surveys you can keep track of your progress as a company.

Get new ideas

While you may have a very content customer base and some of the most reliable services on the market, you may be missing out on sales by having a limited scope of offers. Speaking to your customers will let you know the areas you're falling behind in, something that could be fixed with a new product range or service.

Base decisions on fact

Sometimes a company knows that it needs to expand its offerings, but it's not sure where or how. Decisions are often made on ideas that are thought up in a boardroom or through gut feeling, rather than based on the evidence of what customers actually want.

Make customers feel important

Most customers love to know they're well thought of and a survey shows just that. By listening to their ideas, and perhaps implementing one or two, it shows you're a company that understands its customers, which can help keep them loyal.

Advertising material

Not only does sending a survey to your database remind customers of your company, it can also be a source of quotes for advertising material. Ever wondered where all those client testimonials come from? Surveys are a great way to find out what you're doing right, as well as where you need to improve.

To find out what your customers have to say about your business contact Bloomtools about setting up a survey.  (Surveys are a free tool that is bundled into the Bloomtools Database Marketing Solution).

Tracey VoyceAuthor:Tracey Voyce
About: With more than 30 years business management experience, Tracey Voyce is the CEO of Bloomtools. Tracey has owned and managed many businesses and spent several years training and motivating coaches at the world’s largest business coaching franchise.
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