What are you missing with your unsubscribe process

Ease of Action

According to The Australian Spam Law the unsubscribe link must be listed in every promotional email sent, so it makes it simple for everyone to unsubscribe. Ensure your link is clearly marked so that your reader does not become frustrated with a difficult or nonexistent process.

Power of Choice

Give people the option of what they want to unsubscribe from, whether it be newsletters, industry updates, promotions or blogs. This gives people the power to select what information they actually want from you, and may not completely unsubscribe from you.

Use Manners

Continue being professional. Thank them afterwards and let them know that their unsubscribe was successful with a pop-up window or take them to a page with a note on.

Keep Them Around

Keep your unsubscribes within your database (don't delete them), as most professional programs like Bloomtools Email Marketing will overcome you adding them to the database again and therefore ensuring you wont accidentally send something to them again.

To gather some more tips around email marketing - read some of our other blogs on this topic, watch some of our webinars, or talk to your local consultant for some one on one advice.