Bloomtools built a professional, streamlined website design for the real estate agent - clean lines, white space and lots of images of houses and the local area in a professional flash header. They chose to keep the design simple and let the content and properties take center stage on the site.
Years of experience made the agency realise that it's not just a house their clients are buying, it's the area as well. So to make their site a 'one-stop-shop' for real estate information, they created a profile page for every suburb that they had property in. The profile contained information and images of schools, transport and entertainment in the area, as well as the facility for locals to comment and offer suggestions for people looking to move to the area. These pages became a hit on the site and played an important role in many of the agent's sales.
Other features of the site include:
- Property listings - using Bloomtools proprietary real estate software, Geoff and his team created a directory of all their properties with images, contact forms and Google Maps. This looked very professional and put this agency far ahead of others in the local area. This tool also saved Geoff and his team lots of administration time because with the click of a button, they could export their listings to sites like RealEstate.com.au and Domain.com.au - without having to redo all the work!
- Testimonials - the real estate agency wanted to make sure potential clients could see their traditional values and the importance they placed on face-to-face service so they collected testimonials from their most loyal clients then the Bloomtools designers built them into the sidebar of the site.
- Community noticeboard - the agency started a community noticeboard on their website that enabled locals to advertise things for sale or wanted for free and local businesses to promote discounts and events, further adding to the agency's reputation as local experts.