If your business sells to Generation Y consumers, it's essential that you understand how they shop. Here are some recent statistics from Hitwise Intelligence to give you some hints:
Bricks and mortar searches much more dominant than online brands. 18-24 year old females and males were both more likely to search for bricks and mortar brands... |
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Here's some reasons your website needs to be Google friendly:
There are more than 300 million searches performed online every day, with around 90% of Australasian searches on Google
86% of your customers search online when looking for a business, service or product
Businesses that are maximising Google are getting more than 65... |
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For most businesses, the main purpose of their website is generating sales - whether that is direct online sales or just getting the potential customer to call them or go into their business.
To achieve sales through your website, you need to define exactly what the goal is (eg. buy from the online shopping cart, submit a quote request /inqui... |
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Back in the early days of the internet, a business could get a website design made and then just forget about it - it would do its job of generating sales without any involvement from them. Well the internet has changed a lot over the last few years and it's now essential for businesses to invest some time and effort in their website.
Th... |
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Without traffic, a website is a billboard in a desert - seen by no one and a complete waste of money. To make your website a worthwhile investment for your business, you need to put some effort into promoting it.
The good news is that there are many free ways to generate traffic to your website - all they will cost is some of your time... |
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