Back in the early days of the internet, a business could get a website design made and then just forget about it - it would do its job of generating sales without any involvement from them. Well the internet has changed a lot over the last few years and it's now essential for businesses to invest some time and effort in their website.
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Without traffic, a website is a billboard in a desert - seen by no one and a complete waste of money. To make your website a worthwhile investment for your business, you need to put some effort into promoting it.
The good news is that there are many free ways to generate traffic to your website - all they will cost is some of your time... |
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Your business should be using a multi-level database marketing strategy to attract new customers and maximise existing ones. We've put together a training whitepaper to help you create a database marketing plan for your business that includes a variety of different strategies to ensure you are getting the most from your database.
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If you are serious about getting results from your online presence, you should have an expert (like Bloomtools) working on search engine optimisation for your site. But, if you want to do some of it yourself, there are some free things you can do to help get your site up higher in search results.
The most important thing is keywo... |
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So some expert has told you that it's not worth your while to do a newsletter because every man and his dog has a newsletter and people are sick of having their inboxes filled up with junk?
That expert does have some valid points - lots of companies send newsletters and people are sick of spam - but that doesn't mean you should can y... |
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