This small business, a weight loss organisation wanted to establish a wide base of clients that they could build strong relationships with. To do this they needed a website that would compliment all their marketing activities and demonstrate clearly their uniqueness over their competitors. Their online presence also needed to help t... |
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This cosmetic retailer was relatively unknown in her local area and was struggling to stand out in a her competitive industry. She wanted to build her clientèle and increase her sales.
Challenges:
Sales The cosmetic retailer wanted to access a new group of potential customers, so she needed to encourage and facilitate her current c... |
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1. Sign up for Google Analytics
Within your current website, you have some basic statistics showing in the 'thewebconsole.com' (the back end to your website). To really test and measure to get the best results from your online presence you need to go the next step. And that is with Google Analytics - a FREE traffic ... |
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Niche Marketing
This has been a big thing for a while and is an essential strategy for business. Past marketing was about defining your target market as one group. Niche Marketing is about finding subsets within that group to concentrate your marketing on to find you golden baskets. The scatter gun approach of marketing no longer works,... |
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Being in business is very competitive and we are all looking at ways we can make our business stand out above our competitors, keep our existing clients longer, increase our average dollar etc all to increase our profitability. Print, Marketing, Web, Business Consultancy companies and more are adding online solutions to their product mix to ac... |
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