Google Caffeine

Google has launched a new, upgraded version of its search engine: Google Caffeine. Caffeine promises to improve the speed, accuracy, size and comprehensiveness of Google search. It provides 50 percent fresher results for web searches than their last search index and it is apparently the largest collection of web content that Google has offere...

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Client Spotlight - Pave World

Pave World is a family run, father and son business that was established in 1994 out of a shared vision to set up a business that covered all your landscaping and building requirements as well as installation services - all in the one location. Over the years as Pave World grew they expanded their business to Campbellfield, Greensborough and M...

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Case Study - Cosmetic Retailer

This cosmetic retailer was relatively unknown in her local area and was struggling to stand out in a her competitive industry. She wanted to build her clientèle and increase her sales. Challenges: Sales The cosmetic retailer wanted to access a new group of potential customers, so she needed to encourage and facilitate her current c...

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Case Study - Weight Loss organisation

This small business, a weight loss organisation wanted to establish a wide base of clients that they could build strong relationships with. To do this they needed a website that would compliment all their marketing activities and demonstrate clearly their uniqueness over their competitors.  Their online presence also needed to help t...

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Current trends for bricks and mortar businesses

Niche Marketing This has been a big thing for a while and is an essential strategy for business. Past marketing was about defining your target market as one group.  Niche Marketing is about finding subsets within that group to concentrate your marketing on to find you golden baskets. The scatter gun approach of marketing no longer works,...

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