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Heatmaps to record website viewers actions

Posted by Tracey Voyce on 12 June 2017
Heatmaps to record website viewers actions

Bloomtools is working with HotJar to help website owners know exactly how their site visitors are interacting with their websites.  It is just another way, you can take away the guessing game on what people actually do on your website.  And what changes you need to make, to get more conversions/people taking action on your website.

With HotJar you can:

  • Get an overview of Heatmaps of how visitors interact with your website (what common areas they click on, where they scroll) to find out what areas you need to fix, move, or enhance to get better results. 
  • Record individuals activity on your website, where their mouse goes, what they click, tap and navigate across pages.
  • Set up conversion funnels, to track entry and exit of site visitors.
  • Carry out feedback polls, on people as they visit your website to get to understand what they want.
  • Collect deeper insights from your site visitors with surveys.
  • Carry out your own user testing.

And doing this with your Bloomtools Internet Strategist / Consultants they will help you understand the data and make some decisions on making improvements to your website's layout, design and future enhancements.

This is the best tool for anyone who is thinking about doing a re-design on their website, to really know what areas of their pages they need to keep and areas you need to change.  By running this for 3 months prior to your design, you will gain enough data to make some informed choices on what you need to do.  But also we have a number of clients whose websites are more a vital component of their business, that keep it on full time to continue to monitor the results over time.

HotJar - helping you make decisions on data vs opinions.  

If you are interested in running this on your website and would like your consultant to help you analyse the data - contact them to take you through the process, and cover the monthly investment for you.

 

 

Author: Tracey Voyce
About: With more than 20 years business management experience, Tracey Voyce is the sales and franchising brains behind Bloomtools. Tracey has owned and managed many businesses and spent several years training and motivating coaches at the world’s largest business coaching franchise.
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Tags: Website Design Internet Marketing Lead Generation