90% of people say video helps them make buying decisions and 64% said that seeing a video makes them more likely to buy a product or service, according to Forbes? As the internet changes, businesses must evolve with the times or die out. The Digital Marketing Institute writes: "In an impersonal digital world, we're craving connection and personality. We want to see and hear people in a real-life context - it's meaningful" (source). William Craig of Forbes writes:...

Google My Business (GMB) allows you to list your business and website on Google to not only appear on their maps, but also up the top of the page when someone does a local search (i.e. includes a location in their search e.g. Air Conditioning Servicing Brisbane). As this listing is at the top of the page in a search result (and also free), this is one of the most important areas you should want your business to appear. Google likes to show businesses that are up to date and reviewed hi...

Getting Google Reviews For Your Business Reviews in any format are an essential part of a business, however directing your reviews to the Google platform can not only increase client confidence, it can also increase your Google ranking.  Where do Google Reviews Appear? Google Search results on a desktop will appear with the search results as a list on the left hand side of your screen, with the Google My Business result for that business on the right. On mobile your se...

Spam is a huge issue on the internet these days and unfortunately, it has impacted on businesses that send legitimate bulk emails using database marketing tools.  It means that we have to work a lot harder to get our emails to our reader's inboxes. The following are the top reasons why your emails may have been blocked or sent to spam. If you are sending an email from a private email address, often emails are blocked due to the restriction on the number of emails you can s...

As business owners, January is always a good time of the year for reflection on your business. This is also a good time to look at your online profile. To make it easier for you, we have created a checklist you can print out to tick the key elements that you are strong in or areas that you feel you should work on. Now you can write up a plan of action but for most, we know this is when it becomes too hard. So that is what this calendar/guide is about - to simplify it for you and put things ...