In the early days of the internet, getting your website found in a search was easy. All you had to do was have as many links back to your website as possible (unsurprisingly, these were called backlinks). As the internet grew, Google evolved and refined its algorithm to prevent people from taking advantage of backlinks by acquiring many irrelevant links to improve their website's presence in the search results. The role of Google is to deliver results that are highly relevant - quality ...

What's your business marketing plan for 2020? As the common saying goes, if you fail to plan, you plan to fail. While this is still true, you don't need to spend hours compiling an elaborate 20-page marketing document. Instead, all you need is some research and analysis to put together a simple 2-page document that will give you the key elements to work on. All your plan needs to include is what needs to be done, by who, and when. Having an online presence and getting found in s...

Email campaigns can be a very effective marketing strategy... when done correctly. Bloomtools have put together a list of useful tips to help you improve your email marketing game:   What's the subject? The first thing to consider is the subject line. Your email should grab the attention of the recipient and make them want to read it. The subject line is the 'headline'. It should be concise and succinct. After the subject line, the next most important words is ...

You have probably heard many times that your website needs to have quality content: the more the better. The reason this is important is because it will help your website rank higher in the search engines, and getting ranked higher in search engines is the best way to be found online.   What content should you be focused on? You should focus on creating high quality relevant content around specific topics that you would like to be known for. Great content will also help position ...

Digital marketing trends change. What worked well in 2019 may not be the thing you should focus on in 2020. Here's a few areas where your focus should be directed. Voice Search! Voice search is one of the more recent, but biggest innovations in online search, and it's only going to get bigger (at least 50% of all searches in 2020 will be voice search, according to projections). People often speak differently to how they write, which means the way user searches are structured can...