Is Email Marketing Still Effective In 2018?
The presence of so many online channels has meant that businesses have had to adapt their marketing strategies to work across varying platforms and mediums. Despite this trend toward alternative online channels, email marketing remains one of the most effective methods of targeting your clients and marketing your business.
WHY EMAIL MARKETING STILL WORKS
Emails are no longer restricted to your home PC. Most email providers...
Being seen by a potential customer as they are actively searching for your type of business, product or service is an online strategy that can work brilliantly. It will provide you with extremely targeted, effective results if you are wanting to increase the number of good quality leads to your business.
Google Ads (formerly AdWords) is one of the most effective and profitable strategies if done right! We have had some great success with many of our clients that we would like ...
What are Landing Pages & When would I use them?
A landing page is a website page that is created to turn visitors into clients. Prospective clients "land" on this page, which is designed for one purpose - to get visitors to take action!
Landing pages are designed to convey your business's message quickly and clearly while encouraging your visitor to take the action you are asking of them.
Often landing pages are constructed to aid a specific mar...
Google moves to index from mobile first
As early as 2015 Google started boosting rankings for mobile-friendly websites and with mobile now responsible for more than 58% of all website traffic, Google's commitment to serving their client's with the best possible experience is not only understandable but necessary. If mobile users are now the primary source for a majority of website traffic, it makes sense for Google to be looking at indexing mobile over desktop.
POP email is being replaced by G Suite
You may or not be aware, the POP email systems that were popular a decade ago are becoming a thing of the past. POP is now being replaced by the more user-friendly, reliable, and flexible Cloud solutions, like G Suite from Google (our preferred solution).
We have been offering G Suite as our primary email system to our clients for quite some time now, however, we still have some clients using the older POP platform.
The closure of our P...