Over the last few years, 97% of consumers searched for a local business, service, or product online. As a result, local SEO (search engine optimisation) has become one of the most important strategies to deploy on your website. Bloomtools have put together some top tips to help improve the ranking of your business in local searches.   Google My Business Essential #1: As almost everyone uses Google to search for these businesses, it's important to have a Google My Busin...

The internet has levelled the playing field for so many businesses now that a small company can compete with bigger companies. But it also makes it easy to see what your competitors are doing, and this is something you should review at least every six months. What can you find out? List your competitors: Write a list of who you feel are your major competitors Put into Google search box some of the keywords and phrases you want to be found on + your locat...

Broken links are a hindrance for users and search engines, which can negatively effect your website's domain authority (and the user experience of your site in general). However, there is a reasonably quick and easy solution: the URL redirect. What exactly is a URL redirect? URL redirects are a way of redirecting visitors from a certain URL to a different one. This is primarily used to tell Search Engines what the new name of a page is so you don't lose your positio...

Bloomtools is working with HotJar to help website owners know exactly how their site visitors are interacting with their websites. It is just another way you can take away the guessing game on what people actually do on your website. HotJar also helps you figure out which changes you need to make to get more conversions and people taking action on your website. With HotJar you can: Get an overview of Heatmaps of how visitors interact with your website (what common areas they cl...

Google reviews your website via a Google Bot, a computerised engine that runs over the code of your website to find out what the website is about. In order for Google to rank you for the key words and phrases you need to make sure these are strategically placed throughout your website. The first step is to write a list of common words and phrases that a potential client will type in when looking for your business, as well as your products or services. Test some of these words in Googl...