We have already covered the importance of content to help improve your ranking on Google in previous months, but more importantly it adds credibility to your website to create the point of difference, help convert more leads into clients and more. One of the most effective strategies we have found for clients has been to write up some case studies. These may be of real clients, broken into industries, or for those who are client sensitive you can also use a fictitious client. Both opti...

In the early days of the world wide web, online directories were all the rage. Once your website was live on the internet all you needed to promote it was to submit it to any of these directories - the more directories you were listed on, the more relevant and important your website was considered by the search engines. Unfortunately, it wasn't long before cheap online marketers took advantage of this and sought backlinks to their websites anywhere and everywhere, spammy or oth...

Your business is running nicely, your website is live, you've got your Google tools setup, but now you want to improve your ranking in the search results. Everyone keeps telling you about SEO - search engine optimisation - but half the things you read seem to contradict the other half. You know you need to make changes to improve your results, but you can't tell the difference between which changes will help your ranking and which changes will actively harm it.  SE...

If you are looking at your Google Analytics (and if you are not, then you definitely should be) you will see in your Audience Overview a figure - a percentage identified as "Bounce Rate." What is bounce rate? The definition is "the percentage of visitors to a particular website who navigate away from the site after viewing only one page." Basically a user comes to your website, lands on a page and then leaves your website from that same page without cli...

What exactly is spear phishing? Spear phishing is defined as "the fraudulent practice of sending emails ostensibly from a known or trusted sender in order to induce targeted individuals to reveal confidential information." It is a form of targeted online attack with the aim of stealing your sensitive information including account passwords or financial details. The attacker uses social engineering: they manipulate you by imitating someone or something you know, from a...