Promote Your Blog Posts For Higher SEO Ranking Having interesting and engaging content across your website is just the beginning. We all know that to keep Google happy we need to make regular updates to our website content and a blog is the perfect tool for this. Sharing your blog posts across your social media channels will help to drive visitors to your website and allow you to improve your ranking on Google. Sharing Your Blog Posts Even though you are sharing the same post, its...

Way back at the beginning of this year, we posted the first of our monthly tips for 2019: plan your online strategy for the year. Whether you had a strategy session with the team at Bloomtools or not, we hope you had a chance to work through our helpful checklist and put together some goals for your website and business. With the holiday season fast approaching, now is the time to examine your successes and achievements, and celebrate the results. Presence Did you achieve what you wante...

You may not have noticed it yet but Google has recently been rolling out an algorithm update called BERT. The reason you should care about BERT is that Google has said that it will affect 1 in 10 Google search enquiries. That means there's a good chance that it will affect your website. BERT is an acronym for Bidirectional Encoder Representations from Transformers which in simple language means that Google has adjusted their algorithm to understand natural language queries better in...

The first impression a visitor gets from visiting your website is how long it takes to load. In fact, if it takes too long, more than 3-5 seconds, you can expect up to a 40% bounce rate! That's a lot of potential visitors that will never even look at your website. A slow website loading speed WILL impact how many visitors and calls your business gets from your website. Are your website images next-gen? People love to see what your product or service is about, and great images make...

As devices, technology and how people use the internet changes, so do the design trends to match these, as well as user experience (UX). Therefore a site designed 3 years ago can quickly look out of date. But why does this matter? Unfortunately, perception is a big decision maker on whether someone will go with your business vs. another. If a website looks out of date, guess what they will think of the business? The internet makes it really easy for people to compare businesses or produc...