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Think again before kicking email marketing to the curb

Posted by Tracey Voyce on 9 November 2016
Think again before kicking email marketing to the curb

If you've kicked email marketing to the curb, then this article is for you.

Although email marketing has been around for a while, and not thought of by you as being as sexy as social media or search engine marketing, it is still extremely relevant and should be an essential part of any online marketing mix. There are so many benefits to utilising email marketing over other traditional/online marketing channels. Email marketing has been proven to deliver a higher ROI and conversion rate than other online marketing tools, and more and more marketers are allocating higher percentages of their marketing budgets to email marketing. Why you may ask? Because it works!

Email marketing is a simple and easy process, it's cost effective, provides powerful insights, and boasts high ROI's and conversion rates. It's the perfect marketing tool for small businesses who want to keep their costs low, but their return on investment high.

Here are our top 3 reasons why email marketing for your business is a must:

Keeps your costs low:
One of the main drivers as to why email marketing is so popular is the ability to have a high quality marketing tool for a relatively low cost. With the Bloomtools email marketing tool, your email templates are custom designed for your business based on your website and branding. There is a wide range of different ways you can use our database marketing tool to suit your business's goals and needs. Unlink traditional mail, there is no cost of materials such as postage, printing costs etc. and it's delivered right into the inbox of your target market.

Simple and easy to use:
Like all of our tools, the email marketing tool is designed for you to use. That means it's simple and easy enough for you and your team to develop your email marketing campaigns on  your own. And of course, your Bloomtools team is always here to help if you do get stuck. If there is one we know small businesses are short on, it's time. From start to finish your first campaign should take less than 30 minutes, including testing and adjusting. You can even set up trigger emails that will automate your email marketing efforts, saving you more time while still getting those conversions.

Can be automated:
A lot of our best results our clients get, is from automated emails that touch clients, prospects automatically throughout the year... saving time, and best of all generating results.  If you want to learn more, talk to rour Bloomtools Consultant about how this could work for you.  They can even create a marketing plan specifically for your business, and if needed set up these campaigns for you.

High ROI and conversion rates:
Email marketing has one of the highest ROI rates among other marketing channels such as social media marketing. 91% of adults use email, and 61% of them use it on a daily basis meaning your business has the opportunity to reach a lot of potential customers. Email has the highest conversion rate (66%) when it comes to transactions made as a result of receiving a marketing message. The proof is in the pudding, email marketing is still very relevant and has the stats to prove it!

Produces easy stats to help you measure your efforts:
Email marketing is one of the few online marketing channels that produces valuable insights into the success of your campaign. With our email marketing tool, you will be able to easily understand your metrics (open rates, click throughs etc) which will enable you to make important marketing decisions. Your reports can also tell you which links were clicked by who, and works seamlessly with Google Analytics.

With our email marketing tool, you will easily be able to create beautiful email campaigns, that won't get stuck in people's spam folders and can easily be scheduled and automated to save you time and money. Learn more about our email marketing tool here or  you can click here or contact us today.

Author: Tracey Voyce
About: With more than 20 years business management experience, Tracey Voyce is the sales and franchising brains behind Bloomtools. Tracey has owned and managed many businesses and spent several years training and motivating coaches at the world’s largest business coaching franchise.
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Tags: Internet Marketing Email Marketing Lead Generation