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Which Keywords/Spam trigger words to avoid in your Email Marketing (2019)

Posted by Tracey Voyce on 14 January 2019
Which Keywords/Spam trigger words to avoid in your Email Marketing (2019)

Spam is a huge issue on the internet these days and unfortunately, it has impacted on businesses that send legitimate bulk emails using database marketing tools.  It means that we have to work a lot harder to get our emails to our reader's inboxes.

The following are the top reasons why your emails may have been blocked or sent to spam.

If you are sending an email from a private email address, often emails are blocked due to the restriction on the number of emails you can send.  Typically this method, all your emails are being sent at once.  However if you use a professional email (database) marketing solution, each email sent is sent as an individual to overcome this challenge.

The next top reason, why emails are being blocked or sent to spam is if the email domain you are sending from has not yet been authenticated.  Email Authentication is a method used by email servers to determine if an email is not SPAM by checking if the server sending an email has permission to send mail on behalf of that domain name. Ie: It is the domain owners permission for our server to send mail on your behalf. So for Bloomtools database marketing account clients, you can follow the domain authorisation process here

The next top reason is words within your subject line.

All email programs (from Gmail to Outlook) have inbuilt spam filters that scan incoming emails to determine if they are spam.  One of the things it checks out is the words in the content of the email and in the subject line - if it finds words that are 'spammy', the program will mark your email as spam and the recipient will probably never see it.

A good way to see what typically gets added to junk is to view your own junk folder in your own email account.

So if you want to make sure they do read your emails, the following are the top words to avoid:

  • $$$
  • 100%
  • 50% off
  • Amazing
  • Be amazed
  • Call now!
  • cant live without
  • Cash Bonus
  • Claims to be legal
  • Click Here
  • Collect
  • Compare
  • Credit
  • Deal
  • Discount!
  • Double your
  • Earn $
  • Eliminate Debt
  • Extra Income
  • Great
  • "Hidden"
  • Hello
  • Free! Free
  • Information you requested
  • Limited time
  • Loans
  • Lose Weight
  • Make $
  • Million Dollars
  • Multi level Marketing
  • No cost
  • Now
  • Once in a lifetime
  • Opportunity
  • Promise You
  • Removes
  • Reverses Aging
  • Satisfaction Guaranteed
  • Search Engine Listings
  • Serious Cash
  • "Stop" or "Stops"
  • Subscribe
  • You're a winner!

Obviously, some of the words are common business phrases, like 'web traffic' and 'free offer', so it is difficult to avoid them.  We suggest that if you must use one of these phrases, just use it once per email otherwise you are risking getting your email blocked.  If you can, try to use synonyms like 'complimentary' instead of 'free' or changing the wording slightly so you don't get picked up by the spam filters.

Also, avoid using capitals, dollar signs, having multiple fonts, colours and using punctuation when it is not needed!?!!!  

Don't go overboard with links.  

Also, make use of the in-built spam measuring tool in the Database Marketing System - this looks for key spam words in your text and checks the coding side of your emails which is equally important for getting your emails through filters.

Personalise your emails with your client name or business name in the top of the email. And overall make the language more personal vs salesy. 

Author: Tracey Voyce
About: With more than 25 years business management experience, Tracey Voyce is the CEO of Bloomtools. Tracey has owned and managed many businesses and spent several years training and motivating coaches at the world’s largest business coaching franchise.
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Tags: Email Marketing