Are You Wasting Your Thank You Page? What to Include After Someone Enquires

A website thank-you page should do more than confirm that a form has been submitted. It should tell the customer what happens next, reassure them they have made the right choice, introduce your people or process and, where appropriate, give them one useful next step.
Done well, it can build trust at a critical point in the buying journey, strengthen their decision to choose you and help turn more of the enquiries you are already generating into paying customers.

I recently booked an oven-cleaning service after a friend recommended the company to me.

The online experience was so well handled that it reminded me just how powerful the often-overlooked thank-you page can be.

We regularly talk to businesses about improving the customer journey after someone enquires, but experiencing it from the customer’s side reinforced just how much difference this simple step can make.

During the quote process, I was asked to upload photos of my oven. That made sense because it gave the company more information before preparing the quote.

But what really stood out happened after I clicked Submit.

Instead of seeing a basic message saying, “Thanks, we’ll be in touch”, I was taken to a proper thank-you page with a short video.

The video explained what would happen next, how they cleaned the oven, what was included, how thorough the process was and what I could expect when they arrived.

Towards the end, they reinforced their credibility by talking about the reviews they receive from customers.

By the time I finished watching it, I did not just know that my enquiry had been received.

I felt even more confident that I had chosen the right company.

That is what a good thank-you page can do.

At a minimum, a useful thank-you page should include:

• Confirmation that the enquiry, booking or request was received.

• What happens next and when the customer can expect to hear from you.

• A short introduction to your team, service or process.

• Reassurance through reviews, testimonials, guarantees or examples.

• Any information the customer should prepare before the next step.

• One useful next action, if there is one.

The key is not to cram everything onto the page.

The goal is to make the customer feel informed, reassured and ready for what happens next.

Think about everything that happens before someone submits an enquiry. They may have searched Google, compared competitors, read reviews, looked through your website and decided whether they trust you enough to make contact.  

Then they finally click Submit.  
And what do many websites give them? 

That is a missed opportunity.  

At that exact moment, the person is engaged with your business and is naturally wondering what happens next.  

Rather than ending the conversation, your thank-you page can continue it.      

The first job of your thank-you page is simple: confirm that the enquiry has been received and explain what happens next.

For example:

Depending on your business, you could also explain who will contact them, what happens during the appointment, how long it takes and whether they need to prepare anything. You are removing uncertainty and helping the customer understand your process before your team even speaks to them.

Someone visits your website and requests an in-home measure and quote.

They submit the form.

Instead of simply saying, “Thanks, we’ll call you”, imagine taking them to a page that says:

Thanks for requesting your free measure and quote.  Here’s what to expect when we visit.

Underneath is a short video.

Your consultant introduces themselves and explains that they will bring samples to the customer’s home.

You could show:

• the range of fabrics and blind samples you bring
• how you help customers choose colours and materials
• how you consider light, privacy and the feel of the room
• how measurements are taken
• how the products are manufactured
• how your installers work inside the customer’s home
• examples of finished rooms

You could even introduce the people they are likely to meet.
“This is Sarah, one of our consultants.”
“This is Mark, who has been installing blinds for 14 years.”

The customer is no longer waiting for a stranger to arrive and give them a quote.

They have already started getting to know your business.

And before your salesperson arrives, you have already demonstrated some of the value behind your service.

That can change the whole conversation.

Instead of the appointment being purely about price, the customer already understands more about your expertise, process and quality.

If your website is built on Bloomtools, many of the practical elements discussed here are already available within your website.

Your form builder tool can allow people to upload photos and files with their enquiry.

That can be particularly useful for businesses that need extra information before quoting or responding.

For example:

• a repair business could ask for photos of the damaged item

• a landscaper could request photos of the yard

• a builder could request plans or supporting documents

Forms can also be sent to the relevant person or team and, depending on the third-party system you use, may also be forwarded into other platforms through an email-based integration.

That can help you connect website enquiries into tools such as customer management or communication systems where supported.

Because your thank-you page is a normal Bloomtools content page, you can add text, images, video, reviews, FAQs, useful links, preparation instructions and relevant calls to action.

Go to your website and submit your own enquiry form.

Then look at what happens next.

If all your customer sees is:

“Thanks. Your form has been submitted.”

there may be a valuable opportunity to improve the experience.  Go to your website and submit your own enquiry form

Then ask yourself:

• Is it clear what happens next?

• What could make the customer feel more confident?

• Is there anything they should know or prepare?

• What is the one most useful thing they could do next?

Your website’s job is not simply to generate an enquiry.

It should help create a positive experience with your business.

The moments immediately before and after someone contacts you are part of that experience.

A thoughtful thank-you page can confirm the enquiry, introduce your people, explain your process, demonstrate your expertise and reassure customers that they have made a good decision.

At Bloomtools, we help businesses build websites that do more than look good. We focus on making them useful marketing and sales tools that support customers throughout their journey.